CCME China MediaExpress - Provides TV advertising/programming on inter-city buses
Strengths: Valuation is compelling - based on ultimate (post-earnout) fully diluted share count of 54 million shares, estimated EPS is over $2 for 2010 and $2.50 for 2011. Cash per share is about $3. At current $9 share price, cash-adjusted (Enterprise) PE ratio is 3x for 2010 and 2.4x for 2011. CCME's enterprise value is only 1.5x expected 2010 sales. Compare to peers VISN, which is losing money and trading at 2.5x sales, and FMCN, trading at 15x enterprise PE and 4x sales.
CCME operates in an ideal environment for advertising - its audience is captive for an average of several hours on its partners' inter-city bus network. A large percentage of passengers are business travelers and the upwardly mobile, ideal targets of advertisers like Coca-Cola, KFC, Siemens, Hitachi, China Telecom, China Mobile, Nokia, Procter & Gamble, and China Pacific Life Insurance, all of whom are direct or indirect customers of CCME.
CCME is first mover in its space. They are not a serial acquirer like VISN (commuter bus display operator), and did not have to buy out all distributors prior to going public like FMCN (elevator display operator). This allows CCME to maintain gross margins similar to FMCN's LCD display advertising segment and also allows CCME to keep SG&A very low as a percentage of
sales. Yet, SG&A is still at a believable level. SG&A is about a third of COGS, similar to VISN, AMCN, and IDI.
Deloitte as auditor - best auditor in China, audits one-third of companies trading in Hong Kong, handled biggest IPO in history (China Ag Bank).
An investor with an impressive Asian track record owns all $30MM of CCME's non-dividend paying convertible preferred. Starr International owns this preferred stock and is controlled by Hank Greenberg, who built AIG from Asian roots.
The company is very transparent and shareholder friendly - CCME had Investor Day on September 7:
http://www.ccme.tv/en/vedio.aspx?id=9
Strong cash flows - Despite 160% revenue increase in first half YOY, and 10 million LT prepayment, operating cash flow was only slightly less than net income in the first half.
Large competitive moat - Government regulator has given CCME exclusive rights to new business on inter-city buses until 2012. Most inter-city bus operators (which are essentially suppliers to CCME) are small and state owned and have little bargaining power. Contracts with these operators are long - 5 to 8 year terms. CCME controls over half of its market.
Risks: Other newly public Chinese advertising companies have faltered due to lack of sustainable moats, late entry into markets, and management focused on the short term. CCME stock has been heavily shorted. There is also the potential for insider selling as lockups expire. There are still some low-priced warrants outstanding. CCME came public via a SPAC (Special Purpose Acquisition Company), which generally gets just as much scrutiny as an IPO. However, a SPAC is still a form of reverse merger, and reverse mergers have been the subject of numerous negative articles. Some small reverse-merged companies have accounting problems, which is not a surprise due to onerous US accounting rules and Sarbanes-Oxley. In some isolated cases, financial results of reverse-merged Chinese companies (FUQI, CSKI) may have been intentionally overstated. However, the problem companies usually give telltale signs (such as unusually high margin businesses that appear out of nowhere and are out of line with peers, inability to get a registration statement declared effective by the SEC, etc.), and these signs are not present for CCME.
Despite the large near-term pressure on CCME's sector, I believe that the long-term outlook for this stock is very good.